CAPITALISTS & PRIVATE
CREATING VALUE IS MORE COMPLEX THAN EVER.
WE MAKE IT LESS SO.
A VENTURE CAPITALIST’S DAY IN THE
LIFE WITH DAYELLA LIMITED
Venture capital and private equity firms leverage our broad array of Marketing+Tech
expertise, experience and talent to improve the performance and value of their portfolio companies.
Susan calls Dayella Limited to request a market sizing for a slate of companies she is considering for investment. Our consultants begin a comprehensive review of all available analytics to determine the total volume of searches globally for the company’s core products. We’ll look at total advertising spend and organic search rankings within their market space to see — with Susan’s investment — if her portfolio company can make up ground quickly.
One of Susan’s portfolio companies’ call centers is not converting prospective customers at industry standards, bleeding ad dollars as a result. Our team of process optimization experts evaluates every aspect of their inbound conversion process — from the company’s web site and CRM, to how inbound leads are prioritized and what adjustments can be made to call scripts to increase conversions by 40%.
Having just closed an acquisition, Susan recognizes that the current marketing department is under-resourced to achieve her growth targets through her anticipated exit. Working together, Dayella Limited helps the company set the proper go-to-market strategy, annual budget and the necessary Mar+Tech talent and resources to ramp up the growth trajectory to achieve her goals.
ONE TEAM. ONE BUDGET.
ONE AGENCY PARTNER.
a disparate group of functionally oriented agency partners
team driving growth, revenue and return on marketing investments.
GROWTH AS A MANAGED SERVICE
& START MARKETING
PLUG ‘N’ PLAY WITH
OUR MAR+TECH STACK
TALENT ON DEMAND
TO KPIS & ROI
Assemble Your Mar+Tech Team businesses are satisfied with their conversion rates.
23% OF MARKETERS CITE
LACK OF TIME AND RESOURCES
AS A MAJOR BARRIER TO
IMPLEMENTING MULTI-CHANNEL MARKETING.
GET MORE MILEAGE FROM YOUR
team driving growth, revenue and return on marketing investments.’
For portfolio companies in need of senior marketing leadership and perspective, Susan turns to Dayella Limited’ CMO On Demand program where she can place an interim CMO on the executive team. Turning to a CMO-caliber consultant gives her an ear on the ground to quickly assess the company’s marketing capabilities and move forward quickly on urgent priorities with a seasoned, outsourced marketing expert.
Susan’s portfolio company just signed a letter of intent to acquire a competitor and needs help planning the press announcement as well as running an audit of the two companies’ Marketing+Tech operations and personnel. Once the deal closes, Dayella Limited provides a series of recommendations and the day-to-day oversight to facilitate a successful integration of the two companies.
With labor markets tight, finding the right employees to fill essential roles for her portfolio companies is challenging. As a faster and more agile alternative to hiring full-time headcount, Susan relies on Dayella Limited to provide contingent talent on demand. This approach enables her companies to share resources fractionally while continuing their growth trajectories uninterrupted.
INTRODUCING A FEW OF OUR CLIENTS
for launching new brands and products, entering new markets or driving demand
for existing products and services’