LEADERSHIP

Dayella Limited enables clients to benefit from our collective experiences in leading marketing+tech programs for category leaders in healthcare, tech and financial services.

GENERATE LONG-TERM, SUSTAINABLE GROWTH.

DEPLOY MULTI-CHANNEL MARKETING+TECH.

MEET YOUR
LEADERSHIP TEAM

Having spent years on the client side working as CMOs and leaders of digital marketing and brand transformation initiatives, our leadership team brings the view of a CMO to every engagement. This client side experience has helped to define and shape our vision for what today’s marketing+tech leaders need in an agency partner.

RICHARD CHOI

CEO – OWNER

Richard Choi is Co-CEO of Dayella Limited and serves as a CMO On Demand to a diverse group of clients ranging from early stage start-ups to mid-cap companies. In this role, Richard mission-critical strategic marketing engagements and digital marketing initiatives that consistently increase market valuation, revenue and demand.

Richard is highly sought after for his ability to drive strategic transformation and innovation across large, complex global organizations in the areas of strategic marketing, branding & repositioning, digital enablement, e-commerce and marketing automation/systems.

Prior to founding Dayella Limited, Richard led digital marketing initiatives and engagements for Fannie Mae, Caremark CVS, Commerce One, Unicom Global, Siemens, MasterCard, Citibank and CoStar. Today, he applies the best practices and knowledge gained working on behalf of various Fortune 500 and category leaders to fast-growing venture capital funded start-ups and mid-cap client companies.