develops comprehensive go-to-market strategies and executes sophisticated, multi-channel marketing programs to accelerate growth.
GETTING-TO-MARKET IS MORE COMPLEX THAN EVER
WE MAKE IT LESS SO.
A START-UP’S DAY IN THE
LIFE WITH DAYELLA LIMITED
We work intimately with start-ups and entreprenuers to develop comprehensive
go-to-market strategies, launch plans and execute sophisticated, multi-channel marketing programs day-to-day.
Sanjay’s start-up has an amazing product and his team is ready to take it to market, but they don’t know Marketing+Tech. So they choose Dayella Limited because of our track record in helping start-ups go-to-market with the critical resources, expertise and talent to outsource their entire marketing+tech operation. First, we work with Sanjay to define the launch plan, the right mix of marketing channels and the day-to-day execution of demand generation campaigns to drive net new customers.
Sanjay and his start-up have a tight launch window and know they don’t have the time or budget to hire a complete team of Marketing+Tech experts so they rely on Dayella Limited to run their company’s demand generation programs end-to-end. By outsourcing, Sanjay has on demand access to a multi-channel mix of fractional Mar+Tech talent within days, not months and save more than 40% in reducing the number of FTEs, as well as slashing recruiting and the opportunity cost of time. he needs to run his business.
& CONTENT STRATEGY
Because paid digital media can be very expensive, Dayella Limited recommends a comprehensive strategy to improve search engine discoverability for short and long-tail keywords in Sanjay’s core market space. Based on search data and trends, his Dayella Limited’ SEO and content marketing experts outline a series of blog articles targeting key pain points affecting prospective customers. Additionally, we develop a complementary plan for social media driving visibility among key industry influencers and opinion leaders to the new SEO optimized content.
A VIRTUAL MARKETING + TECH DEPT.
DEDICATED. ON DEMAND.
AT YOUR SERVICE.
a disparate group of functionally oriented agency partners, contractors and freelancers.
team driving growth, revenue and return on marketing investments.
GROWTH AS A MANAGED SERVICE
& START MARKETING
PLUG ‘N’ PLAY WITH
OUR MAR+TECH STACK
TALENT ON DEMAND
TO KPIS & ROI
Marketing budgets range between 10 and 13 percent of revenue according to a Gartner CMO Spend Survey
23% OF MARKETERS CITE
LACK OF TIME AND RESOURCES
AS A MAJOR BARRIER TO
IMPLEMENTING MULTI-CHANNEL MARKETING.
GET MORE MILEAGE FROM YOUR
marketing+tech department who work together every day as an extention of your team
STAND UP A
To scale the company for rapid growth, Sanjay leverages Dayella Limited’ extensive knowledge of the Mar+Tech space to identify and implement a complete Mar+Tech stack within a few weeks. Working collaboratively, our team analyzed the company’s various business processes — from customer acquisition and onboarding through servicing and payments and selected a best of breed software stack that plays nicely together
OR GO HOME
As a new company with no brand awareness or organic search presence, Sanjay needs to accelerate exposure and customer acquisition in the first six months to meet subscriber goals. Our digital advertising experts set up a multi-platform campaign, including Google pay-per-click and display, native advertising, Facebook and LinkedIn to target prospective users quickly at the lowest possible cost per acquisition (CPC) costs for his industry and targeted keywords.
To gain industry attention and coverage, Dayella Limited develops a PR strategy and influencer outreach plan targeting key industry journalists, bloggers and trade publishers. In sequence with several forthcoming industry events, we craft a series of strategic announcements to grab attention, coverage and editorial exposure for Sanjay’s brand.
INTRODUCING A FEW OF OUR CLIENTS
for launching new brands and products, entering new markets or driving demand
for existing products and services’