by | Jan 25, 2021 | Uncategorized
What is Social Listening Why is essential to Companies and BrandsSocial listening enables you to track keywords and references. You can learn as much about the intended audience and market to find new links, increase engagement and see what they are talking. You can...
by Richard | Sep 29, 2020 | Uncategorized
THE WEALTH OF DATA MARKETERS HAVE ACCESS TO IS RAPIDLY INCREASING IN TODAY’S DIGITAL-DRIVEN MARKETING ENVIRONMENT. But rather than making it easier to set the key performance indicators (KPIs) that will drive growth and revenue-attainment goals, business leaders are...
by Richard | Sep 29, 2020 | Uncategorized
MARKETING+TECH IS MORE COMPLEX THAN EVER. CMOs aren’t just determining brand strategy and creative direction. They also must juggle a growing number of marketing technology systems and tools while developing unified programs across diverse marketing channels – often...
by Richard | Sep 29, 2020 | Uncategorized
AS MULTI-CHANNEL MARKETING CONTINUES DELIVERING UNPRECEDENTED ROI TO COMPANIES, MORE DOLLARS ARE GOING INTO MARKETING THAN EVER BEFORE. According to a recent CMO Survey, the average business now spends 11% of its total company budget on marketing. For some SaaS...
by Richard | Sep 29, 2020 | Uncategorized
YOU KNOW YOUR BUSINESS NEEDS A MARKETING STRATEGY TO SUCCEED. But the traditional marketing strategy, which focuses on crafting the perfect messaging to convert customers and distributing that message through a few major marketing channels, isn’t going to cut it...
by Richard | Sep 29, 2020 | Uncategorized
IT’S HARD TO IMAGINE THAT JUST A FEW DECADES AGO, MARKETERS ONLY HAD TO DECIDE BETWEEN PRINT, TV OR RADIO. Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an...
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