by Richard | Sep 29, 2020 | Uncategorized
THE WEALTH OF DATA MARKETERS HAVE ACCESS TO IS RAPIDLY INCREASING IN TODAY’S DIGITAL-DRIVEN MARKETING ENVIRONMENT. But rather than making it easier to set the key performance indicators (KPIs) that will drive growth and revenue-attainment goals, business leaders are...
by Richard | Sep 29, 2020 | Uncategorized
MARKETING+TECH IS MORE COMPLEX THAN EVER. CMOs aren’t just determining brand strategy and creative direction. They also must juggle a growing number of marketing technology systems and tools while developing unified programs across diverse marketing channels – often...
by Richard | Sep 29, 2020 | Uncategorized
AS MULTI-CHANNEL MARKETING CONTINUES DELIVERING UNPRECEDENTED ROI TO COMPANIES, MORE DOLLARS ARE GOING INTO MARKETING THAN EVER BEFORE. According to a recent CMO Survey, the average business now spends 11% of its total company budget on marketing. For some SaaS...
by Richard | Sep 29, 2020 | Uncategorized
YOU KNOW YOUR BUSINESS NEEDS A MARKETING STRATEGY TO SUCCEED. But the traditional marketing strategy, which focuses on crafting the perfect messaging to convert customers and distributing that message through a few major marketing channels, isn’t going to cut it...
by Richard | Sep 29, 2020 | Uncategorized
IT’S HARD TO IMAGINE THAT JUST A FEW DECADES AGO, MARKETERS ONLY HAD TO DECIDE BETWEEN PRINT, TV OR RADIO. Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an...
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