Company Info

Instagram LogoURL:

Founded on: October 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Employees: 550+

Simple Red Infographic (2)


Instagram Demographics

  • 68% of Instagram users are Females.
  • 80% of Instagram users come from outside of the U.S.
  • 77.6 million Instagram users are from US.
  • Instagram is used by 31% of American women and 24% of men.
  • 32% of all Internet users are on Instagram.
  • 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
  • 38% of female internet users use Instagram and 26% of male internet users use Instagram
  • 17% of teens say Instagram is the most important social media site (up from 12% in 2012)

Instagram Financials

  • Instagram was bought by Facebook in 2012 for $1 billion.
  • According to Facebook “we acquired Instagram, but we are still focused on user growth and the users’ experience and do not yet derive any direct revenue from Instagram.”
  • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
  • Instagram is expected to generate about $1.5 billion in mobile advertising sales this year and $5 billion in 2018.
  • Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017.

Fun Facts

References: , 9 June 2018


As a marketer, like you and me, you should know there is no “golden method” which can apply in every industries and promotion channels.

If you would like to force on lead-gen, on Instagram, I will suggest you select “Get more customer contact”. The only benefit that you must concern is, gain more sales lead, start from increasing contact list. And that is a countable and tangible return of your Instagram advisement fund.

The best formula is ->Get more customer contact + IG story + product /service that girls would like to hear by sponsoring your promo video.

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