Era of mobile app

Thanks to Steve Jobs and iPhone, We are now in era of mobile app. According to Google’s mobile path to purchase report, 55% of us want to purchase within the hour and 83% of us wanna to shopping within a day.


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Google’s mobile path to purchase report invited 950 US consumers across 9 di?erent venticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile in 2013. A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it’s lower than desktop showing the importance of branded apps and mobile sites.


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Studies show 26% of people using mobile app search engine ,like App Store and Google Play store, as common starting point of mobile search.

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The Important point: Mobile device conversion rates > Traditional

This is the latest data from Monetate for their retail clients showing conversion rates. Sum of smartphone plus tablet conversation rate is slightly higher than tradition platform.

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So, which time slot is the ideal for push notification/Ads push?

Mobile media use varies through the day. This is important to understand for dayparting, i.e. buying AdWords and display media. This daypart media use from comScore Global Digital Future in Focus shows how desktop is still important for daytime at work audiences, but Tablet and smartphone dominate in the evening.




The best solution from Your ideal marketing and promotion expert Dayella Limited

We are looking for potential retail partners to join one-month mobile app free trial program. Contract us now. [email protected]

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